Tracking Member Interaction with Business Intelligence Technology
Learning Lab
Presenter: James Pearson; Paul Ernst; Tanya Norwood; Lisa Sidletsky, CAE
Monday August 17,
3:15 –
4:30 pm
Hashtag: #asae09 lp2
Room: 713A. Discover how you can use business intelligence technologies to leverage data from member interactions.
More Information
Do you want to gain a better understanding of your members’ behavior by recognizing demographics and tracking trends? Discover how you can use business intelligence technologies to leverage data from member interactions. Identify the technologies and resources that you should use, and explore real-life stories from associations that have successfully implemented them. Increase your organizational value by customizing products and services to meet your members’ needs.