Business of Meetings: Using Micro Strategies to Build Association Events

All too often associations build events with a large overall strategy and theme, failing to capture the many small factors, details, and nuances that make up the overall experience. Determine why overarching themes fall short and why key details are missed. Uncover the path to successful association events by experiencing all the details, no matter how small, through the eyes of the member. Come prepared to be enlightened and challenged; you will never look at your events the same way again! Primary area of focus: Meetings & Expo Excellence