Business of Meetings: Marketing Your Meeting: How the Tried and True Complement the New

You're faced with marketing yet another meeting, and need to develop a comprehensive plan that will attract attendees. Join us and discover how you can blend traditional marketing and communication tactics with new outreach tools to help improve attendance. Discuss the use of variable data in direct mail campaigns, how social media can help get the word out, the importance of a dedicated meeting website, strategic ways to use your database and much more. Bring samples of your favorite campaigns to share, and get ready to learn how to create some buzz about your next meeting! Primary area of focus: Strategy & Marketing