Defining Your Unique Value Proposition
Learning Lab
Presenter: Kenneth Esthus; Tracy Taylor
Monday August 17,
11:00 –
12:15 pm
Hashtag: #asae09 le1
More Information
One of the most important and often overlooked marketing strategies is identifying and communicating your organization's unique value proposition. By understanding what characteristics distinguish your organization from others in your industry, you will be able to craft messages that are better targeted to your audiences and more effective in getting your audience to purchase from you.
Recent Contributions
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letter10
Just went to a great branding session! #asae09
8/17/2009 from Twitter -
Membermaster
A unique value proposition ia NOT a mission statement. It must answer the question why do business with you. #asae09
8/17/2009 from Twitter -
sdoute
Defining Unique Value Proposition session is packed... #asae09
8/17/2009 from Twitter -
Tony Rossell
#asae09 le1 -- Value proposition is an important marketing issue. I am sure that Ken Esthus will do a great job with this session. #asae09
7/28/2009 -
Defining Your Unique Value Proposition, revision 700244
from Amy Hissrich
7/7/2009 from Sessions - All contributions for this session…
2009 ASAE & The Center Annual Meeting & Exposition
Metro Toronto Convention Centre | 255 Front Street West | Toronto, ON M5V 2W6, Canada | (416) 585-8000 | Map it
Metro Toronto Convention Centre | 255 Front Street West | Toronto, ON M5V 2W6, Canada | (416) 585-8000 | Map it