Counterintuitive Paths to Success: Upending the Status Quo

The greatest barrier to our future success is our current success. We overly optimize our processes based on today’s best practices and close ourselves to new ways of thinking and doing. Yet, all around us, there are leaders and associations that do what seem to be the unorthodox and still succeed. Explore real examples where counterintuitive solutions to governance, programs, marketing, etc, have led to success and come prepared to share your own experiences.